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    Rachel Mirfattahi, Sector Engagement Executive ' Food & Drink, Interface

    Rachel Mirfattahi: Big data can revolutionise food and drink sector

    For anyone who owns a supermarket loyalty card, the concept of being sent special offers and discounts for ­exactly the kind of food and drink that you already buy is not new. This is using customer data at its simplest, but it is a powerful way to keep track of who’s buying what and of keeping customers loyal.

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